Canadian Tire Garden Centres

Passport to Spring Cards

Tree Tag

Rhododendrons Banner

Passport to Spring Cards

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Canadian Tire Garden Centres: POP Signage + Branding

Background

An independent contractor, DeepGreen Consulting, is responsible for managing ten Canadian Tire garden centres in British Columbia. DeepGreen contracted my graphic design services to create appropriate banners, posters, plant tags, and customer punch cards for the stores.

Challenge

Create clean, clear messaging for garden centre customers in order to have a more pleasant shopping experience and generate more sales.

Solution

Began with competitive research and moved towards design in order to create signage and branding that is complimentary to the Canadian Tire brand yet also respectful of customers needs, attractions, and pain points when garden shopping.

Role: Graphic Designer

Tools: Adobe Photoshop, Illustrator, InDesign

Timeframe: 12 months in 2013