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Flower Fairy Website

eCommerce Website Redesign

Flower Fairy Skin Care

Role: UX Researcher, Marketing, UI Designer, Developer

Tools: Figma, Photoshop, Illustrator, Canva, Google Forms, Shopify

Timeframe: 4 weeks in 2023

Overview

Flower Fairy products have been hand-crafted & produced by a herbalist for over 30 years. They are all made in small, frequent batches to preserve & promote freshness & quality.

Challenge

  • Design an ecommerce website that is intuitive and allows customers to browse through all the different products and services Flower Fairy offers

  • Design branding that compliments the company's vision

Solution

From research to high-fidelity design and prototyping, I created a responsive website on Shopify's platform which compliments Flower Fairy's vision and the user's needs.

Original Website

Flower Fairy Old Site

Improvements:

• Organized information architecture

• Clearly defined CTAs

• Highlighted UVPs

• Featured products became more prominent

• Improved UX

• Updated photos

• Responsive

FF Mobile

Redesign

FF Website Home
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