eCommerce Website Redesign
Flower Fairy Skin Care
Role: UX Researcher, Marketing, UI Designer, Developer
Tools: Figma, Photoshop, Illustrator, Canva, Google Forms, Shopify
Timeframe: 4 weeks in 2023
Overview
Flower Fairy products have been hand-crafted & produced by a herbalist for over 30 years. They are all made in small, frequent batches to preserve & promote freshness & quality.
Challenge
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Design an ecommerce website that is intuitive and allows customers to browse through all the different products and services Flower Fairy offers
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Design branding that compliments the company's vision
Solution
From research to high-fidelity design and prototyping, I created a responsive website on Shopify's platform which compliments Flower Fairy's vision and the user's needs.
Original Website
Improvements:
• Organized information architecture
• Clearly defined CTAs
• Highlighted UVPs
• Featured products became more prominent
• Improved UX
• Updated photos
• Responsive
Redesign