Ride Industries Website Refresh: Vancouver Island Web Design & Visual Content Case Study

When a solid business outgrows its website

Ride Industries is a Canadian manufacturer of custom motocross graphics, shipping products across Canada, the U.S., and internationally. While the business itself was thriving, their website told a different story. Built several years ago, it no longer reflected how the brand had evolved or how customers expect a modern e-commerce site to feel.

They reached out looking for a refresh that would feel current, professional, and competitive with larger global brands, without losing their identity or overcomplicating the site.

This is where KC Designs came in.

The real problem: a site built for a different era

The existing website worked—but not well enough.

Navigation had grown cluttered over time, making it harder for customers to quickly find the right products. Visuals felt dated, content was scattered, and key areas like the gift certificate page weren’t guiding users clearly toward action. From an SEO perspective, the site also wasn’t structured in a way that helped search engines understand or surface the business effectively.

For a brand competing in a highly visual, youth-driven industry, this mattered. The website needed to look sharp, feel intuitive, and support both customers and search visibility.

The strategy: simplify, clarify, and modernize

Rather than jumping straight into a full rebuild, we focused on a strategic refresh, starting with the areas that would make the biggest impact.

My approach combined:

• UX thinking to reduce friction and improve navigation

• Graphic design updates to bring the visuals up to date

• Content restructuring to improve clarity and flow

• SEO best practices baked into the layout and page structure

The goal was not to overdesign, but to make the site easier to use, easier to maintain, and easier to find.

The work: what was actually delivered

The project included a focused set of improvements across design, UX, and visual content:

• Homepage redesign with a clearer layout, improved hierarchy, and stronger brand storytelling

• Navigation reorganization, including dropdown menus, to help users find products faster

• Updated homepage sections, including About, testimonials, Instagram feed, and product pathways

• Gift certificate page redesign to improve clarity, usability, and purchase flow—especially important for seasonal buyers

• Custom product imagery, created using a mix of AI-assisted tools and Photoshop, to give the site a more polished, consistent look

• SEO cleanup, including improved page structure, metadata, internal links, and footer navigation to support search visibility

• Responsive design considerations to ensure the experience worked smoothly across desktop and mobile

All updates were designed to feel natural to the brand: modern, confident, and competitive without being flashy or overdone.

The outcome: clarity, confidence, and a site that works harder

The refreshed website now feels aligned with where Ride Industries is today—not where it was years ago. Navigation is simpler, visuals are stronger, and the overall experience feels more professional and intentional.

From the client’s perspective, the site is easier to update, easier to explain to customers, and better positioned for search engines to recognize and rank.

As owner Alan shared:

“Kristy and her team at KC Designs did a great job on our site refresh—imagine extreme makeover, website edition. Our old website was built for the way the internet worked 7 years ago and it needed to be updated in appearance, simplified for functionality and made to let search engines see us again. They did exactly what we wanted and more. We highly recommend.”

Why this matters for other small businesses on Vancouver Island

Many small businesses across Vancouver Island—from Victoria to Nanaimo and the Cowichan Valley—are in a similar position. Their business has grown, but their website hasn’t kept up.

You don’t always need a full rebuild to see real improvement. Often, what’s needed is:

• clearer navigation

• better visuals

• stronger content flow

• and a website designed for how people actually browse today

That’s where thoughtful small business web design on Vancouver Island makes a difference—especially when it’s paired with strong Vancouver Island graphic design and Vancouver Island social media design that all work together.

Thinking about your own website?

If your website feels outdated, hard to update, or no longer reflects the quality of your business, I’d love to help. At KC Designs, I work with small businesses across Vancouver Island to create websites and visuals that feel clear, professional, and built to support real growth.

No pressure, no sales pitch - just a conversation about what’s working, what isn’t, and what could be better.

👉 Get in touch with KC Designs to start the conversation.