
Any chance I get in the summer I'm paddling boarding

Being a part of art any way I can!

Two people I can't get enough of
A Bit About Kristy
Kristy’s journey as a creative entrepreneur began on a quaint island in southern New Brunswick, where long, frosty winters were the perfect backdrop for her to explore the endless possibilities of art and imagination. Her entrepreneurial spirit blossomed early—by Grade 2, she had already launched her first business, a glimpse into the driven and inventive mind that would guide her future.
Her curiosity for the world and passion for business led her to study International Business, with a particularly memorable semester immersed in the vibrant culture of Cuba. Post-graduation, Kristy sought adventure and new horizons, landing on Vancouver Island. There, she discovered the nomadic freedom that graphic design could offer—a revelation that would shape her career and lifestyle.
Kristy spent the next few years weaving creativity into her travels, designing logos on the sun-soaked beaches of Mexico and brainstorming brand identities amid Bali’s lush rice paddies. With every project, she honed her skills, helping small businesses bring their visions to life.
Life took a transformative turn with the arrival of her children. Determined to deepen her expertise, Kristy pursued advanced studies in UX/UI design, expanding her skillset into web design and user experience. Her work spans a diverse range of industries, from LED lighting and skincare to fashion, garden centers, and even geoscience. Each project is approached with a bespoke touch, ensuring her designs align seamlessly with her clients' goals and values.
Today, Kristy thrives on projects that inspire collaboration and resonate with her holistic outlook on life. She’s not just a designer; she's a problem-solver and a creative partner for businesses ready to make their mark. Whether crafting a captivating website or designing a standout brand, Kristy brings passion, innovation, and a touch of adventure to everything she creates.
Professional Experience
May 2023 - Present
Creative Manager | Promolux & Econofrost
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Elevated user experience by redesigning the primary websites www.promolux.com and www.econofrost.com on WordPress, focusing on optimizing information architecture and enhancing UX/UI, resulting in a 57% increase in user engagement.
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Boosted user engagement by aligning website content and design with the target audience through the incorporation of market research insights, leading to a 170% increase in users.
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Increased brand visibility by managing social media accounts on LinkedIn, YouTube, Instagram, and TikTok and executing data-driven marketing campaigns, which led to a 76% growth in followers.
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Delivered high-impact marketing projects by effectively overseeing and collaborating with graphic design, videographer, and SEO freelancers, ensuring cost-effective and high-quality deliverables exceeded company objectives, resulting in the completion of 85% more projects on time.
June 2022 - May 2023
UX UI Designer | Freelance
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Enhanced client outcomes by providing UX/UI design consulting services, leading to increased client satisfaction. Ex. https://www.evergreenbc.net/
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Improved product usability for several clients by redefining information architecture. Ex. https://flowerfairyherbalhealer.com/
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Utilized a brand-centric design process that elevated user expectations and consistently delivered a cohesive user experience, contributing to enhanced brand loyalty.
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Consistently met business objectives by delivering projects within time, budget, and technical constraints, achieving 100% on-time delivery rate.
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Drove product success using User Research, Prototyping, Contextual Inquiry, Information Architecture, and Content Strategy efforts, resulting in products that were better aligned with user needs. Ex. https://www.novaforestproducts.ca/
June 2007 - June 2022
Graphic Designer | Freelance
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Contracted by DeepGreen Consulting Ltd. to Enhance in-store customer experience at Canadian Tire Garden Centres by delivering complimentary print designs and staff manuals, leading to Improved staff efficiency.
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Engaged by Terrane Geoscience to lead all branding, marketing, and UI/UX design efforts on a geoscience project. Collaborated closely with developers to address technical concerns, ensuring high-quality designs that met project goals and contributed to the project being completed ahead of schedule.
Education
Sept 2021 - June 2022
UX Academy - DesignLab
Earned UX Design specialty by completing 480 hours of UX design. Studied design thinking, usability testing, customer journey mapping, visual design, prototyping, contextual inquiry, Information architecture, and content strategy.
March 2022
Accessibility for Web Design Certificate - LinkedIn Learning Courses
Learned practical accessibility techniques from Internationally recognized accessibility expert.
2002 - 2004
International Business Certificate - NBCC
Marketing, Accounting, Management, and Business Logistics.
Professional Experience
Detail
Wrangler
What I bring to the team
Design
Chameleon
Empathetic
Researcher
Queen of
Collaboration
Divergent
Thinker