Kristy Cline
ux ui designer
Vancouver Island, Canada
A Bit About Me
Originally from New Brunswick, I have called Vancouver Island home for almost 20 years. I enjoy the tranquility and beauty of the place and am at awe by the mountains and old growth trees.
When I'm not designing, I enjoy playing Minecraft with my kids (which I'm terrible at!), growing vegetables, exercising on Supernatural, and taking coffee breaks with friends.
I have worked as a designer for many years building websites from scratch and also reimagining what websites could be and implementing those changes.
I bring to the table a mastered ability to design products that compliment the brand in an effective way, curiosity and empathy towards the product's users, and strong collaboration skills when incorporating the ideas of developers, clients, and team members.
I would love to learn more about your project and how I can contribute to the growth of the team.
Cheers!
Kristy
Any chance I get in the summer I'm paddling boarding
Being a part of art any way I can!
Two people I can't get enough of
Professional Experience
May 2023 - Present
Online Marketing Coordinator | Promolux & Econofrost
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Elevated user experience by redesigning the primary websites www.promolux.com and www.econofrost.com on WordPress, focusing on optimizing information architecture and enhancing UX/UI, resulting in a 57% increase in user engagement.
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Boosted user engagement by aligning website content and design with the target audience through the incorporation of market research insights, leading to a 170% increase in users.
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Increased brand visibility by managing social media accounts on LinkedIn, YouTube, Instagram, and TikTok and executing data-driven marketing campaigns, which led to a 76% growth in followers.
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Delivered high-impact marketing projects by effectively overseeing and collaborating with graphic design, videographer, and SEO freelancers, ensuring cost-effective and high-quality deliverables exceeded company objectives, resulting in the completion of 85% more projects on time.
June 2022 - May 2023
UX UI Designer | Freelance
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Enhanced client outcomes by providing UX/UI design consulting services, leading to increased client satisfaction. Ex. https://www.evergreenbc.net/
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Improved product usability for several clients by redefining information architecture. Ex. https://flowerfairyherbalhealer.com/
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Utilized a brand-centric design process that elevated user expectations and consistently delivered a cohesive user experience, contributing to enhanced brand loyalty.
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Consistently met business objectives by delivering projects within time, budget, and technical constraints, achieving 100% on-time delivery rate.
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Drove product success using User Research, Prototyping, Contextual Inquiry, Information Architecture, and Content Strategy efforts, resulting in products that were better aligned with user needs. Ex. https://www.novaforestproducts.ca/
June 2007 - June 2022
Graphic Designer | Freelance
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Contracted by DeepGreen Consulting Ltd. to Enhance in-store customer experience at Canadian Tire Garden Centres by delivering complimentary print designs and staff manuals, leading to Improved staff efficiency.
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Engaged by Terrane Geoscience to lead all branding, marketing, and UI/UX design efforts on a geoscience project. Collaborated closely with developers to address technical concerns, ensuring high-quality designs that met project goals and contributed to the project being completed ahead of schedule.
Education
Sept 2021 - June 2022
UX Academy - DesignLab
Earned UX Design specialty by completing 480 hours of UX design. Studied design thinking, usability testing, customer journey mapping, visual design, prototyping, contextual inquiry, Information architecture, and content strategy.
March 2022
Accessibility for Web Design Certificate - LinkedIn Learning Courses
Learned practical accessibility techniques from Internationally recognized accessibility expert.
2002 - 2004
International Business Certificate - NBCC
Marketing, Accounting, Management, and Business Logistics.
Professional Experience
Detail
Wrangler
What I bring to the team
Design
Chameleon
Empathetic
Researcher
Queen of
Collaboration
Divergent
Thinker
Check out Behance for more of my work!
